Advertising Agencies in India-set for an unprecedented growth

ImageAdvertising is a big and booming business in India. With globalization adding wings to its rise. Indian advertising talent got recognized by multinational events and agencies soon after liberalization. Most of the advertising agencies are divided into small, medium and large agencies. The full service ad agency has the talent and ability to produce exceptional creatives and advice clients on a full range of media and marketing strategies as well.  The Indian outlets of MNCs are enjoying the first mover advantage and have focused on consolidating their footprints through consistent work quality. The reason why big FMCG companies, PSUs, Financial sector and corporate giants have entrusted their  brand image advertising to these agencies. Advertising is one of the few businesses in India that has weathered the storm of economic slowdown really well. Although the industry is expected to maintain its growth momentum, the    future of some segments like digital advertising are brighter. Among the best growth areas in advertising are advertising on mobile devices-that is equivalent to catching target consumers on the go and bring the brand message to him 24×7. The other side of the coin depicts a daunting reality in front  of advertisers. Consumer mindshare is scattered beyond traditional media and younger consumers now demand more control of what they want to watch.

In response, alert advertisers target consumers based on things and trends they are passionate about or show a deep inclination for.

For advertising agencies in India there never was a better era and phenomenon to do targeted marketing based on consumers’ tastes, interests, locations, special needs and passions.

DELHI OFFICE

Flags Communications Pvt. Ltd. A-283, Okhla Industrial Area Phase-I,
New Delhi -110 020
Tel+ 91.11.4575 7575,
Fax +91.11.4575 7511
Email: info@flagscommunications.com

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Advertising Agency Services- Print media leads Marketing Communication

Advertising Agency Services

Advertising Agency Services

At Flags we ensure perfection in great print design. As part of our holistic advertising agency services, Print is an integral part of the communication mix    with two specific goals- to communicate and promote. With adequate mastery of craft that accommodates typography, layout, photography and persuasive copywriting technique. Print is a vast and holds immense field for experimentation and innovation. Campaigns at the national level, brochures, posters, leaflets, POP materials, newsletters, corporate profiles, direct mailers, visual merchandising, packaging, posters- the repertoire is exceeding our expectations and pleasing our clients by giving them the much needed corporate mileage and Return on Investment. We offer every solution to the client, be it the necessity to boost customer traffic or retain a high recall value.  Through   adequate representation, media management, graphic expression and imagery we attract attention and make an impression in the target group’s psyche that will lead to a stronger positioning.

In Print media communication, the rule everyone judges a book by its cover holds true. Every marketing collateral, choice of words in copy and graphics is to be selected with much attention to send across the targeted message. We believe that first class graphic design and quality is instrumental in transforming the face of any organization. The advertising agency services the best creative tactics to convey your messages and achieve the campaign’s objectives for you. From advertising concepts that may include “below the line” advertising options, a simple product or service is catapulted to new echelons of success.

Advertising Services that shape DNA of Brand Communication…

ImageFlags Communications is a 360 degree advertising services providing agency with special emphasis on Marcom services. We believe in staying ahead of the flock and pre-empting the needs of clients and marketing communications. We have a comprehensive suite of services that provides holistic communication including advertising, brand management, marketing, design and print, website and digital media, Public relations, Exhibitions & Events and business convergence.

All our endeavours are aimed at escalating the reach and impact of our client’s brand image and add more weight to brand equity in a competitive market. The gamut of advertising services is vast, vibrant and ever evolving. Our clients ranging from Real Estate to Retail, Banking to Engineering, Industrial to Hospitality and many more have experienced tremendous success over the past  one decade of their association with us. Be it corporate image, sales or Return on Investment (ROI), they have reaped rich rewards of every rupee spent on advertising with us. Our team of qualified professionals and experts live up to the excellent standards of efficiency and productivity in service. Their expertise in comprehending the exact needs of the clients and providing better solutions  have built up a good reputation of us in the market. We are equipped with the latest technology and software and our services have benefited a large number of private organizations, PSUs, industries and institutions within a short span. A lot of research is conducted before carving out communication strategy for any brand or service. We believe in focusing on and creating innovative communication strategies for every client and ensure optimum level of output and satisfaction. Owing to our unique business methodologies and the dedicated efforts, we have been able to gain the trust of our valued clients and also carve a niche for ourselves in the industry. A simple but effective philosophy of Listen, Learn, Think, Execute dictates our approach towards work and we believe in giving individual attention to every client.

DELHI OFFICE

Flags Communications Pvt. Ltd. A-283,

Okhla Industrial Area Phase-I,

New Delhi -110 020

Tel+ 91.11.4575 7575, Fax +91.11.4575 7511

Email: info@flagscommunications.com

BENGALURU
Flat # T-005, ‘C’ Block, Krishna
Dwellington Apartment, 3rd Floor,
Devinagar Main Road, RMV 2nd stage,
Lottagollahalli, Bangalore – 560 094
Sales 09310055885
Tel +91.80.4111 6684 / 85
Fax +91.80.4111 6588

Advertising agencies on the cusp of changes in consumer and changes industry

f_logoAdvertising agencies are experiencing new changes primarily due to the ever exploding media. They have to combine all media to create advertising of the future. People in this field have already embraced social media and are still learning how to utilize these systems effectively. No one knows what the next technological leap might be. An inclination towards adaptability and flexibility is also requisite to achieve the desired results. Another big transformation is in ad agency and client company relationship. It has become more interactive. Companies have become more responsive towards their target customers and are willing to listen to them. They want their ad agency to play the role of a dynamic bridge between them. Nowadays consumers blog about a product or services or post their reviews on Internet. . An ability to listen to the customer, develop a campaign and grasp the effect are needed skills. There is also a dire need for excellent time management and multitasking abilities. Creative and Account management departments are often working on several campaigns at a time and should relish the experience rather than feeling overworked- because enjoying   every minute of creation is the soul of this field.

Creative department should apply their intellect to the use and development of technology applications. The next few years from now will see the advertising business growing with new media and marketing taking hold. In a vastly different communications landscape rising to the challenge would change old processes. The advertising agencies of the new era would be sensitive to client and industry demands and constantly revamp their services.

DELHI OFFICE
A-283, Okhla Industrial Area Phase-I,
New Delhi -110 020
Tel+ 91.11.4575 7575,
Fax +91.11.4575 7511
Email: info@flagscommunications.com

BENGALURU
Flat # T-005, ‘C’ Block, Krishna
Dwellington Apartment, 3rd Floor,
Devinagar Main Road, RMV 2nd stage,
Lottagollahalli, Bangalore – 560 094
Sales 09310055885
Tel +91.80.4111 6684 / 85
Fax +91.80.4111 6588