In the competing global scenario, businesses require the services of an advertising agency on a 360 degree level. Consumerism kick started the phenomenon of manufacturing new products and services that fulfill the needs of an ever expanding and inquisitive consumer base. Entrepreneurship and technology drives invention and consumption of goods which reciprocates with growth in economy. Advertising and marketing are major tools to advance the products and services to a large consumer population. As such advertising agencies gained momentum with time and are reinventing themselves every hour of the day. The right kind of advertising campaign puts forth the brand message in the most effective way with far reaching results.
The key departments of an ad agency work in tandem to create unique communication. The creative department also known as the brain of an ad agency is a persistent thinker of new ideas that can be wrought according to the new media options available. Creative brief lays out the creative strategy that guides the copy and art team to think and write a unique ad campaign. The large Advertising Companies may have separate designations but in smaller agencies the roles overlap and lines blur between duties.
The Account Planning also known as the face of the ad agency is the most important bridge for communication between the clients and the agency devises a strategy to approach the client and write the brief for the creative department to think and craft advertising campaigns for clients’ brands.
The Media Planning planners and media buyers select the right media that meets the client’s marketing objectives. The media buyer evaluates the reach of any media, format, media rate, demographic and psychographic of the target market.
Flags Communications Pvt. Ltd.
A-283, Okhla Industrial Area Phase-I,
New Delhi -110 020
Tel + 91-11- 4575 7575
Fax +91-11- 4575 7511