Market Research means the action or activity of gathering information about consumer’s needs and preferences. Market Research is the base for every ad agency to make some brilliant campaigns for their clients. Market research should not be confused with Advertising Research. Market research is broader in scope and examines all aspects of a business environment. India has a diverse population, which makes it very essential for Advertising Agencies to know their right audience, needs and preferences and brand’s current market status. Market research is to do a detailed research about what their audience needs i.e., which brand they currently prefer, why do they prefer, other brand’s current market status, what do they require and much more. As the competition is high in the market, going through a market research has become essential and fundamental part of Advertising. Professional marketing managers are hired and assigned to make strategic decisions about potential opportunities, market segmentation, marketing performance and control.
Flags Communications is one of the top Advertising Agencies in India providing all forms of marketing tools under one roof. With a team of professional market researchers, Flags understands customer needs and creates best possible marketing solutions for their esteemed clients.