Advertising in India is growing at a rapid pace due to its population and increased standard of living. Indian Advertising Industry presently is estimated to be around 13,200cr. With the advancement in technology and media tools it has become easy to reach a vast audience within a limited time. With the increase in competition many brands are hiring specialized agencies to create a specific brand identity in the market.
Traditional Media is currently the most important form of advertising platforms. With its wide reach it becomes easy for advertisers to reach their target audience quickly. But now traditional media is somehow losing the edge. An average person is exposed to almost 247 images a day. Therefore, too much exposure makes it difficult for advertisers to send across their message to audiences. That is why many advertising agencies in India are adapting to the new form of media- digital media. With its easy accessibility and cost effectiveness, it becomes easy for advertisers and agencies to reach their target audiences. With the increasing popularity of Social Media, agencies have found a new way of marketing.
It doesn’t matter whether its traditional media or digital media, Flags communications has quickly adapted to the trends of the industry. Flags offers complete in-house services including interactive development, social media marketing, digital media marketing, corporate movies, website design and development, database architecture, etc. Flags have always considered the needs and demands of their clients and used the best possible media.
Flags Communications Pvt. Ltd. A-283, Okhla Industrial Area Phase-I,
New Delhi India -110 020
Tel+ 91.11.4575 7575,
Fax +91.11.4575 7511
The top advertising companies have made idea and execution the central point of any advertising campaign. With the growing target market, advertising agencies feel the need to direct their communication strategy towards more market-oriented advertising. Traditional media in advertising has extended to new types of media that make the advertising campaign efficacious and reachable. Technology driven advertising is inline with the changing perceptions of the masses and advertising is able to influence them, if it wears the attire. Beginning with the right marketing plan, advertising companies craft the creative strategy for brands and business to stay competitive. Some ad companies conduct marketing research to map product trends and consumer behaviour. Market Research is one of the most effective tools to chalk out the right strategy, timing, creative message and media planning for brands to stay topmost in consumer psyche.
Beyond eye-catching print campaigns, the ad companies involve every tool in the box to penetrate the consumer market and also create a high recall value. A campaign is made successful by putting 360-degree effort riding on cutting-edge strategy. Targeting the right consumer market is another crucial factor to develop consumer savvy marketing messages. Advertising can catapult a product to the level of a brand and sustain its image and value throughout its life cycle. Advertising companies are on an overdrive with regard to their creative, media and marketing dynamics, in response to the constant influx of new media. Overtime, advertising creates a perfect relationship between brand and consumer and with interesting concepts revamp its positioning from time to time.
Advertising and Marketing agencies in Bangalore are utilizing new and upcoming media to the maximum potential to advertise the multi-faceted brands. Bangalore is the hub of big industries, IT companies and almost all international brands that further the scope for 24×7 media publicity. In addition to electronic and print media, a new age ad agency in Bangalore is optimizing the potential of international Airport and Malls as cost-effective outdoor options. Airports are the pedestal of big brands to direct attention of key decision makers and head honchos in corporate world. With the advent of affordable airlines, urban middle class is getting more access to airports and advertising. Malls are multiplying at a rapid pace and give ample space to brands across all businesses. Bangalore promises more malls in near future for brands to showcase advertisements.
An ad agency in Bangalore can boost its IT prowess and achieve great success in online advertising. Online advertising offers immense playing field to media planners and creative strategists to craft exciting marketing messages. Multinationals are now facing a torrential wave of competitive advertising from emerging advertising agencies that are creative hot shops set up by industry veterans and enterprising new crop of creatives. A Bangalore ad agency is highly professional in approach with refined style of brand message across all media and for all genres of products & brands. Legendary brands are reaping the advantages of world-class advertising and marketing services and new entrants are soon to follow.