Advertising is more than about an ad agency or advertisers. It’s a phenomenon forever evolving with new trends. To attract the right target audience towards its brand’s advertising campaign, an advertising agency is pacing up its strides by enhancing its expertise on various trends such as growing usage of Internet, social networking, creative use of new technologies like mobile apps etc. The future of advertising is skyrocketing to newer heights of creative use of media. New media dictates ideas and execution of a brand’s USP. The digital advertising is able to involve the consumers directly and with 24×7 regularity. With innovative ideas, and strategy, an ad agency strives to stay ahead of the competition. Much more than static advertising, mobile ads on Internet, mobile handset grab the audience’s attention. You tube, Twitter Facebook are brimming with video clips and brand experience 24×7 and becomes the ideal medium to target consumers of all age groups. While utilizing the various tools for branding an ad agency takes care that the core values of a brand don’t get compromised among the paraphernalia of marketing. In fact, the ad agency ensures that all brand management exercise creates a strong brand image and positive associations that are everlasting. The core Brand Equity is an intangible asset that gives the biggest Return on Investment and drives profitability Through consumer insights, quantitative data analysis, validating product ideas and testing of product lineup and packaging, the agency can work in tandem with the client and grasp the pulse of the customer integrated as a resource to experiment new ideas and strategy.