The New Age of Public Relations

Ad Agencies in bangaloreToday’s age is a digital one, changing the realm of news production. Public perception of an organization is determined 90 per cent by what it does and 10 per cent by what it says. This is more true today than ever before.

Old-school managers still view public relations as a one-way process of communication: the speaker trying to reach an audience. Today’s smart managers understand that PR is about an ongoing, often chaotic, multilateral conversation in which their goals are to gain influence, nurture relationships, and build social capital to the mutual benefit of the business and all its stakeholders. Success demands going beyond words, and being genuinely open to changing what the organization actually does. This is why modern Public relations is less driven by the marketing and sales function, and more by a CEO’s strategic direction that fosters authentic engagement and builds a strong reputation and brand.

The emergence of PR as a branding tool is not so much a revolution as an evolution.Today’s consumers have grown up being bombarded with all kinds of brand messages. In the past, it was good enough to drill home a snappy jingle or catchy tag line over and over again, so that consumers would hum it in their sleep.

Every business and person who works with the public must communicate with the public at some point. But it’s not ideal for a party to split its resources between its primary business and explaining that business to the world ,that’s where public relations agencies come in. Any PR agency worth its salt will utilize a variety of methods to become an effective face and voice for the client it represents.

The mass economy has been replaced by a “customer economy” which calls for customer-to-customer communications built on trust. PR plays a very powerful role in such a relationship.Ultimately, a brand is a perception.The challenge is to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. All public relations — from single and straight-forward publicity to more complex promotions — play a major role in establishing and shaping those .

Flags Communication has earned the distinguished position of being among the top PR agencies in Bangalore. It is playing a very important role in laying down the foundation for client’s messages. Our in house communications specialists — social media and web , help our clients to build relationships with media and work toward securing editorial coverage.


Strategic Role of the Creative Advertising Agency in IMC(Integrated Marketing Communications)

Ad Agencies in bangaloreAlthough every department is essential in an advertising agency, the creative department is the one that defines it. If an advertising agency has a product, it is creative work. Everything from print ads , to direct mails ,Broadcast campaigns, websites content and guerrilla campaigns are conceived here. Based on the premise of innovative and multi-faceted physiognomy, Bangalore has become a hub which inspires creative agencies to spin advertising ideas beautifully.

Today, The digital channels have definitely amplified the need for an ad agency in Bangalore to evolve and adapt. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

The intensity of modern business has increased pressure for innovation, which places greater emphasis on creativity.

When people think of Creative agencies in Bangalore and the advertising output, they generally think about the big idea… and how it plays out across media. As we move towards the era of personalization, creative advertising agencies in Bangalore must become the purveyors of personalization. This does not mean the death of the big idea, but rather a new dawn when agencies are bringing brands many big ideas that are either directly or loosely connected in a way that enables them to connect the brand through channels that transcend advertising (think content, wearable technology, screens that allow consumers to skip traditional messaging and more).. The ad agencies in Bangalore that can create these many big ideas and be accountable for these many new forms of creative are destined for success.

Creativity in IMC is attributed to the level of uniqueness and differentiation that advertising agencies in bangalore have to come up with in order to be different from others especially when taking into consideration the amount of competition agencies are faced with.  Effective campaigns are demonstrated on the Integrated Brands showcase which recognizes brands that are innovative, strategic and successfully growing their sales. By effectively leveraging each communication channel greater impact can be achieved together than achieved individually.