Importance of Advertising and PR in Business

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PR and Advertising

Advertising business in India is worth around Rs. 13,200 crore. The think tanks of Indian advertising industry have come up with many out-of-the-box ideas that can also be termed as masterpiece in the world of advertising industry. According to the report of FICCI-KPMG, Indian media and entertainment market is anticipated to grow at a CAGR of 15 percent over the next five years, as the market has already witness a growth of 12 percent last year.

The reason behind the rapid growth of the Indian media & entertainment market is the rise in the new age information technology and the rapidly growing globalized market.

The M&E industry can be classified into films, television, music, radio and print. New media such as animation & VFX, digital advertising and gaming are also included as they are the latest and fastest growing medium at the age.

Talking about the growth areas, Bangalore is one of the premier economic centers in India with an economic growth of 10.3%. The net district income of the city is approximately 11 Billion US dollars. Bangalore with per capita of 74 thousand rupees is the fourth largest FMCG market.

The growth of advertising agencies can be attributed to the role or functions they perform in the developed cities. Advertising PR agencies in Bangalore play an important role in the growth of the city by promoting various brands. They perform many functions including

  • They provide creative promotional ideas
  • They act as advisors to the clients
  • They have experienced staff and provide easier administration to multiple services
  • They plan, design and execute advertising campaigns
  • They conduct market research and surveys for the client

So if you are looking for an advertising agency in Bangalore then Flags Communications is the place for you as it provides you with ideas that enhance your brand. The creative agency in Bangalore provides 360 degree tailor-made solution for their clients with communication strategy and marketing needs that are result oriented.

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